Ray Wang on Engagement, Experiential + Personal Fulfillment systems #HBR

The evolution to engagement systems from transactional systems will usher in an era of experiential systems which apply context to deliver agility and flexibility. Early categories in this space include gamification platforms, context aware services, and decision support systems.

http://blogs.hbr.org/cs/2011/10/moving_from_transaction_to_eng.html